The Dame Kelly Holmes Trust supports and develops athletes beyond sport who then mentor, through a series of transformational programmes, young people facing disadvantage throughout the UK. DKHT needed to change, refresh and re-engage with their audience. The brand had lost confidence and purpose. How to make it human? Easy. This is a people organisation – let's involve the people. Working with the existing brand and related assets we set about making them relevant and accessible, with a strong visual emphasis on the great work they do mentoring young people and athletes.