Made in Moretonhampstead evolved from a chat in the pub; de Ville joined in the conversation to help form a pilot scheme to promote and support local business in Moretonhampstead, a small town on Dartmoor full of highly skilled Makers, who literally put it on the map. This notion inspired the identity design, and consequent literature and promotional items. With support from Dartmoor National Parks Authority, the idea became a feasibility study promoting work in a local hub, and running workshops to inspire the future generation of Makers.